There are now two very different ways to create a book. One generates words. The other helps uncover meaning. Neither approach is wrong. But they’re designed to accomplish very different things.
A book can accomplish something a business card seldom can. It does far more than just provide your contact information. It gives people a reason to remember you.
When your ideas are captured in a book with your name on the cover, something shifts. You’re no longer just another advisor explaining what you do. You’re the advisor who wrote the book on it.
A ghostwriter can not only save you hours of time, but they can take your ideas - even if they seem scattered - and craft them into a cohesive, well-written book that’s a true reflection of you as a professional.